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Lucky Launches 2016 Peanut Butter Drive to Help Local Food Banks Feed Hungry Kids Over the Summer

Lucky Launches 2016 Peanut Butter Drive to Help Local Food Banks Feed Hungry Kids Over the Summer

May 17, 2016

(Dublin, CA) – Lucky Supermarkets is partnering with local food banks to hold the “Peanut Butter Roundup” in its 69 stores throughout the Bay Area and surrounding regions from Ukiah to Hollister. To give the campaign a boost, Jif peanut butter and Smucker’s jelly are offering a Buy One/Give One promotion, making it easy for shoppers to participate. Every time they buy one jar of peanut butter or jelly, they get another one free to donate! Collection barrels will be conveniently located near the checkstand area to place donations. Last year, Lucky and its sister store Save Mart collectively received nine tons of peanut butter and jelly during a similar drive.

New this year is the “roundup” feature at the cash register. In addition to the Buy One/Give One option, shoppers can roundup their grocery tab, and 100% of the change will benefit local food banks.

“We raised enough peanut butter in 2015 to make more than a quarter-million sandwiches for hungry kids,” said Nicole Pesco, Co-President and Chief Strategy and Branding officer of Save Mart, which owns Lucky Supermarkets. “We’re thrilled to be able to help the communities our stores serve.”

The Peanut Butter Roundup is meant to raise awareness of the struggles many families experience during the summer break when their kids have no access to school meals. According to the California Association of Food Banks, one in four of the state’s children goes to bed hungry each night. That’s 2.3 million kids. This campaign helps fill the gap by stocking the pantries of local food banks. Peanut Butter makes for a perfect donation because it’s high in protein, shelf-stable and kids enjoy it. We’re encouraging the use of #PeanutButterRoundup on social media to post pictures or brag about donations to help the cause.